Bidfood
Here’s what we did for Bidfood
Background
Bidfood and Spargle have been working together since day one. Anouk from Bidfood explains why. “I asked Spargle to help me expand my team with five experienced online specialists. I prefer to ask a network, people who are in the daily business, rather than an ‘agency’.”
“I asked Spargle not to come up with dozens of CVs, but with a few pearls: proposals for people who are a perfect match in terms of both personality and capabilities.”
Challenge
In consultation with the CMO, it was decided to set up a global centre of excellence.
“I asked Spargle not to come up with dozens of CVs, but with a few pearls: proposals for people who are a perfect match in terms of both personality and capabilities.”
Solution
The new team was given a clear transition task with two focus areas. First, the digital marketing team actively supported the countries in the transformation to a data-driven marketing organisation. With expertise, tooling and targeted pilots, they learned collectively and at high speed what did and did not work for Randstad worldwide. In addition, a completely new cx team was set up with the main mission of continuously developing customer propositions for the new central platform, with input from all countries. To give clear direction to the development of both the existing and new platform, the agile working method was introduced and two product owners were appointed. This new team was temporarily led by an experienced transformation Spargle specialist, assisted by two other Spargle specialists.
“I asked Spargle not to come up with dozens of CVs, but with a few pearls: proposals for people who are a perfect match in terms of both personality and capabilities.”
Result
After an initial inventory with different countries, the ‘transformation model’ was used to determine which digital marketing capabilities are crucial for success. For example, data and content. All knowledge and tools were made available to all countries on a new platform per area of expertise. In close consultation with the countries, a first step was taken towards setting up specific pilots, for example, analytics as a service and marketing automation. The cx team has started mapping out a ‘common ground’ customer journey in order to formulate new customer propositions for the new global digital platform that was recently launched. The team management has been transferred to a permanent manager who will safeguard and further expand the global centre of excellence from her role.
“I asked Spargle not to come up with dozens of CVs, but with a few pearls: proposals for people who are a perfect match in terms of both personality and capabilities.”
Share this case on LinkedIn, Facebook, Whatsapp
or just copy the link.
More cases
