Copywriter

Copywriter

Copywriter – current position, based in Eindhoven –   As a Copywriter, you will be part of an international  Marketing Campaign Management team. Your job will be to get the right message onto the right digital channel! You will be responsible for copywriting content for all different channels (app, website, …) in the right tone of voice and maintaining the content management systems. You own the content of your communications and inspire the company’s consumers! Responsibilities: – You create digital content for our fashion brands and our fashion stores; – You will write engaging and audience-relevant copy for our different websites and webshops; – You work at the content factory, together with someone who is responsible for all pictures and photographs and with our UX designer. Beside your team, you have to work closely with the campaign coordinator and the offline marketing team. Our ideal Copywriter: – You have 4+ experience in digital copywriting; – You are customer centric and will always take the end customer into account when making decisions in your day to day work; – You are a team player and will support and challenge your team to reach their objectives; – You speak fluent English and Dutch and/or French; – And most importantly, you like to have fun when you work. What we offer: – To be part of an amazing digital journey! – A full-time job based in Eindhoven; – Attractive salary &...
SEM Specialist

SEM Specialist

The Job As a SEM Specialist you will be working in the e-commerce team with true growth mentality, where you will be responsible for search and display campaigns across different brands and markets. Your main OKR will be to increase the reach, traffic and conversion rate of our search channels. You will determine successful strategy and tactics to increase ROI, and will steer on KPIs to ensure the growth of the channels. Within this versatile and challenging position, you get a lot of freedom and responsibility. The Job Responsibilities You will determine the strategy and tactical plan for paid and organic search; You will set-up campaigns and monitor performance on the daily basis; You will come up with improvements and innovative tests; You will analyze and act on search behavior for both paid and organic traffic; You measure, analyze, and monitor results of the whole funnel through Google Analytics; You will advise on optimizations on the website to increase effectiveness of campaigns; You will report to Digital Marketing Manager. Our ideal SEM Specialist HBO/WO thinking and working level; Minimum 5 years’ experience with SEA/SEO; Preferably background in retail/ e-commerce; Analytical, independent, result-oriented and hands-on mentality; Experience with Google tools, preferably also with DoubleClick; Experience with managing the agencies. The organization Attractive salary & benefits; Be part of fast pacing and fast-growing department; Creative office environment in the center of Eindhoven; International scale of work; Agile mentality and way of working; Discount on ​the company’s products; Good work-life balance; Location: Eindhoven. Curious? Are you the SEM Specialist we are looking for? Surprise and inspire us with your motivation. We are...
Sr Marketing Automation Specialist

Sr Marketing Automation Specialist

The job As a Senior Marketing Automation Specialist you will be responsible for CRM strategy and the roll-out of the marketing campaigns across various labels and customer segments. You will constantly examine the broader practices with existing customers (B2C and B2B), helping increase sales, customer life time value and ensure retention levels are as high as possible for both direct and indirect channels. You will lead the development of these campaigns and ensure the quality and results. This will include all e-mail communications to customers, such as customer life cycle (considering, purchasing, abandoning) e-mails, activation campaigns (repeat purchase), commercial offers (sale, seasonal), service and order related e-mails and mailings. The Job Responsibilities You will be responsible for the strategy, creation, export, analysis and optimization of CRM campaigns, focusing on e-mail but including other online and offline channels too; You will create campaigns based on the customer journey and customer life cycle; You will be responsible for increasing the database, segmenting and enriching profiles; You will build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness; You will provide a content planning according to the commercial calendar and translate this into campaigns; You will advise on the best tools and tactics across offline and online channels; You will work with campaign manager and e-mail specialists to ensure photos, videos, and copy adheres to established style guidelines; You will ensure that the data we obtain from e-mail can be used in mail and other marketing campaigns and advise specialists on the follow-up. Your profile HBO / WO thinking and working level; You have 5+ years of...
Product Marketing Manager

Product Marketing Manager

The Product Marketing Manager will be responsible for Retail Marketing end-to-end in Northern Europe. The responsibilities encompass defining our retail marketing strategy, closely managing partners (retailers and carriers), setting up educative and demand generating activities along all stages of the customer journey and implementing those. The role sits within the Northern European Hardware and Platform marketing team. It involves collaborating with regional and central marketing teams, and cross-functional partners in Hardware Sales, Business Development and PR. Responsibilities:  *Manage Retail Marketing in Northern Europe, including offline and online marketing campaigns. *Work with internal and external partners on campaign planning and execution. *Identify opportunities to attract consumers’ attention and educate them. *Launch and drive rapid adoption of new devices and features. *Ensure a consistent and strong messaging along all stages of the consumer journey – from generating awareness through to driving sales and post-purchase experiences. *Develop strong relationships with retailers, carriers and other ecosystem partners (e.g. SVOD companies), to effectively execute co-marketing activities. *Monitor campaign results, analyse key metrics, and optimise campaigns to drive growth. Requirements:  *BA/BS degree with 5-10 years marketing experience. *Experience in retail and product marketing: ability to develop product strategy/positioning, customer and market insights, analyse campaign effectiveness. *Strong network among retailers, good relationship builder *Experience in project management. Track record of effectively delivering large-scale and/or multiple projects at one time in fast-moving environments. *Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence. Team player. *Passionate about new technologies and consumer electronics – Excited about working in a fast-paced environment on the future of entertainment and computing *Sharp analytical and detail-oriented skill with ability...
Pro Channel Sales Manager Central Europe 

Pro Channel Sales Manager Central Europe 

We are looking for a Pro Channel Sales Manager! Accelerate and scale the Nest’s Professional channel business strategy for the Central Europe by building relationships with installers and Wholesale distributors through face to face relationship building. Interact with identified Nest Pro’s in order to explain the benefits of working with Nest, and on-boarding of Nest Pro Elites, developing a call plan in order to increase share of wallet. Interact with Distribution Partners Branches in order to explain the Nest Product Range, Commercial Trading Terms and assist with on-boarding accelerating our growth in distribution. Meet with identified prospects identified by the Inside Sales Team. Deliver Features and Benefits training to identified key accounts and support the UKI Commercial Managers at events and training sessions. Preferred qualifications:  * Knowledge of the professional trade and distribution models in Central Europe, preferably in HVAC & ELEC Channels * Demonstrable success in business and sales development through concrete initiatives, interacting at all levels. * Ability to work remotely and self motivated * Excellent communicator with passion for high-tech products and a strong appreciation of brand positioning and product marketing * Fluency in written and spoken English Location: Amsterdam Curious? Are you the Channel Sales Manager we are looking for? Surprise and inspire us with your motivation. We are curious about you! Please send your letter of motivation and your resume to Yannick Goossens at yannick@spargle.com Or for more information call: 035 747 07...